2. Collector and User This Privacy Policy applies to the data processing performed by Shire DESIGNS (the "controller", hereinafter “Shire DESIGNS), to be contacted at info@ShireDESIGNS.com and for the following website or application: www.ShireDESIGNS.com Shire DESIGNS’s data protection officer may be contacted by email at privacy@ShireDESIGNS.com or by mail at 1440 State Highway 248 Suite Q169, Branson, MO 65616. 

3. The purposes for which data is processed. 

3.1. Accessing our website/application When you access our website/application, the browser used on your device automatically sends information to the server of our website/application and temporarily stores it in what is known as a log file. We have no control over this. The following information will also be collected without any action on your part and be stored until it is automatically deleted: · the IP address of the requesting internet-enabled device · the date and time of access · the name and URL of the retrieved file · the website/application from which access took place (the Referrer URL) · the browser you are using, and potentially the operating system of your internet-enabled computer, as well as the name of your access provider. · the device used (e.g., a desktop computer or a smartphone) · the language of the browser you are using. We use the IP address of your device and the other data listed above for the following purposes: · ensuring that a trouble-free connection is established. · ensuring the comfortable use of our website/application. · the evaluation of system security and stability. The data is stored for a period of up to 7 days and is then deleted automatically. We also use what are known as cookies for our website/application, as well as tracking tools, targeting methods and social media plug-ins. The exact procedures used and how your data are used for this purpose are explained in more detail below. 

3.2. Creating and using a user account; bookings and booking inquiries.

3.2.1. Creating an account When you create a user account with us, we process personal data in the following alternative manner: · when logging in using Google (social login), your Gmail address and the information transmitted from your Google account (names, profile picture, link to your Google account and top-level domain, gender, and hosted domain) · when logging in using Facebook (social login: Facebook Connect), your email address and the public information from your Facebook account (names, profile picture, age range, gender, language, country, and other public information) · when logging in using your email, your email address A user account is also created when you enter your email address to receive separate offers by email. Likewise, a user account is created when you enter your email address and then make a booking or booking inquiry through our website. These services require the setup of a user account for technical reasons, storing email addresses, name and travel dates. Each time you log in, technical information is stored about your device and your browser, as well as information about your searches. This will help us to improve your overall user experience on our website, and the website of our subsidiary companies as well as the overall services. When you provide a phone number, you are giving us authorization to utilize this information for text communication and promotional purposes. Your information will never be sold to a third party. We will delete the collected data no later than your termination of our platform’s usage contract. 

3.2.2. Bookings and booking inquiries We do not offer travel services ourselves. Rather, we enable you to book travel services offered by our partners. When a booking inquiry is received, we collect the following data solely to forward it to our partners: · the desired arrival and departure dates · your first and last name · the number of guests. · your email address. · (optionally) your message to the landlord. · your arrival and departure dates. · your first and last name. · the number of guests. · your address. · your email address. · your phone number. · (optionally) selected extras. · the payment method, whereby payment processing is performed. Except for the email address, name and travel dates, all of the aforementioned data will be deleted by us after it has been forwarded to the respective partner. The collection of the data and its transmission to our partners is a pre-contractual step that is required to enter into the contract with your respective partner. 

3.3. Social logins (logging in with Facebook or Google).

3.3.1. Facebook Connect When you log in through Facebook Connect, a direct connection is created to the servers at Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA ("Facebook"). Facebook detects that you have used your login information from ShireDESIGNS.com as part of this process. If you have expressly given your consent to Facebook, your personal data will be transmitted to us as part of the registration process via the social login. We use the following information from the transmitted data, which is stored by us until it is automatically deleted. This data is used to: · identify you as our contractual partner. · set up your user account. · check the entered data for plausibility. You can block the connection within your Facebook account. Please refer to Facebook’s privacy policy for details regarding the purpose and scope of the data collection and further processing and use of the data by your service provider, as well as regarding your associated rights and the settings options you can use to protect your privacy (https://www.facebook.com/about/privacy). 

3.3.2. Logging in with Google When you log in with Google by selecting "G continue with Google", a direct connection is established with the servers of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google detects that you have used your login information from ShireDESIGNS.com or our subsidiary booking partners as part of this process. We do not obtain your Google Account information. Google then informs you that data from your Google Account will be made available to us and indicates the specific data in question. Registration with and the use of Google are governed by Google's privacy policy and terms of service (https://policies.google.com/privacy) If you have expressly given your consent to Google, your personal data will be transmitted to us as part of the registration process via Google. We use the following information from the transmitted data, which is stored by us until it is automatically deleted: · your email address. · your name on your Google account (first and last name). · the profile image (or the avatar) used on Google. · a link to your Google account. · your gender. · the top-level domain of your logged-in Google account. · the user domain you manage on Google (hosted domain) This data is used to: · enable us to identify you as our contractual partner. · set up your user account. · check the entered data for plausibility. Using this data enables us to fulfill our contractual obligations which arise from our Terms of Service. We will delete the collected data no later than your termination of our platform’s usage contract. You can block the connection within your Google account. Please refer to Google’s privacy policy for details regarding the purpose and scope of the data collection and further processing and use of the data by Google, as well as regarding your associated rights and the settings options you can use to protect your privacy (https://policies.google.com/privacy). 

3.4. Data processing for advertising purposes. 

3.4.1. Newsletter On our website, we offer you the opportunity to sign up for our newsletter. You can revoke your consent at any time with effect for the future. To do so, you need only click the unsubscribe link. 

3.4.2. Product recommendations We send you emails which contain product recommendations. You will receive these product recommendations regardless of whether you have subscribed to a newsletter. We do so in order to provide you with information about products from our offerings that may interest you based on your recent searches. If you do not want to receive product recommendations from us, you can let us know at any time. You can find our contact details under section 2. Naturally, you will also find an unsubscribe link in every email. 

3.4.3. Interest-based advertising In order for you to receive information that is likely to be of interest to you, we categorize your user profile. To do so, we use information about your searches to customize the newsletter articles and promotional emails we send you. The goal is to send you advertising that is oriented towards your actual needs and to avoid sending unnecessary advertising. 

3.4.4. Right to object You have the right, at any time and at no charge, to object to data processing for the purposes, separately for each respective communication channel, and with effect for the future. To do so, you need only send an email to privacy@ShireDESIGNS.com or send a letter to Shire DESIGNS address listed above. If you object, the relevant contact, your email address will be blocked for further promotional processing. We point out that, in exceptional cases, advertising material may temporarily continue to be sent to you even after your objection has been received. This is due to technical reasons related to the lead time required for advertisements and does not mean that your objection will not be observed by us. Thank you for your understanding. 

3.5. Cookies – general information We use cookies on our website. Our interest in optimizing our website is deemed to be legitimate within the meaning of the following provisions: Cookies are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website or use our app. Cookies do not harm your device, do not contain viruses, Trojans or other malicious software. The information stored in the cookie is tied to the specific device used. However, this does not mean that we are immediately aware of your identity. In part, cookies are used to make the use of our service more pleasant for you. For example, we use what are known as session cookies to detect that you have already visited individual pages on our website or that you have already logged in to your user account. These are automatically deleted after you leave our website. In addition, to ensure user-friendliness we also use temporary cookies, which are stored on your device for a specific period of time. If you visit our website again to use our services, it is automatically detected that you have already visited us, as well as what information you entered and the settings you used, so that you do not have to reenter them. If you already have an account and are logged in or activate the "Stay logged in" feature, the information stored in cookies will be added to your user account. On the other hand, we use cookies to statistically record the use of our website, to optimize our services, and to display information tailored to your specific needs. These cookies enable us to automatically detect that you have previously visited us when you return to our website. These cookies are automatically deleted after a defined period. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or to make sure that a message always appears before a new cookie is created. However, disabling cookies completely may mean that you will not be able to use all the features of our website. The storage period of cookies depends on their purpose and therefore varies. 

3.6. Analytical tools In order to customize and continuously optimize our websites in line with users’ needs, we deploy tools. 

3.6.1. Google Analytics We use Google Analytics, a web analytics service provided by Google. In doing so, pseudonymized usage profiles are created and cookies are used. The information generated by the cookie about your use of this website, e.g. · browser type/version · operating system used. · Referrer URL (the previously visited page) · hostname of the accessing computer (IP address) · time of server request is transmitted to a Google server in the US and stored there. Google complies with the Privacy Policy of the US Privacy Shield and is registered with the U.S. Department of Commerce's US Privacy Shield Program. Google is processing on behalf of us. The information is used to evaluate the use of the website, to compile reports on the activity on the website, and to provide other services related to the use of the website and internet usage for the purposes of market research and to customize the design of these websites in line with the needs of users. This information may also be transferred to third parties if required by law or if third parties are contracted to process this data. Under no circumstances will your IP address be combined with any other data from Google. The IP addresses are anonymized, which means that it is not possible to identify specific individuals (“IP masking”). You can prevent the installation of cookies by setting your browser software accordingly. However, disabling cookies completely may mean that you will not be able to use all the features of our website. You may also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing this browser add-on (https://tools.google.com/dlpage/gaoptout). As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information regarding data privacy related to Google Analytics, visit the Google Analytics website: https://support.google.com/analytics/answer) 

3.6.2. Google Tag Manager We use Google Tag Manager. This Google service allows website tags to be managed through an interface. Only tags are implemented, i.e. no cookies are set and no personal data is collected. The Tag Manager triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been done at the domain or cookie level, it will apply to all tracking tags implemented with Google Tag Manager. More information can be found in the Google Tag Manager use policy: https://www.google.com/intl/de/tagmanager/use-policy.html. Privacy Policy Last Updated: February 2024

3.6.3. SMS. Shire Designs does not share personal information, phone numbers, or SMS capabilities with 3rd parties (unless required by law). Under these terms you agree to receive SMS messages from Shire Designs.